Far often, I see shop designs that have no bearing on the intended brand or its target market. Such a waste of opportunity to promote brand DNA.
When I ask retailers who do not make use of shop design to promote who they are, I often hear that budget is the issue.
Here is an example of how—even with a very limited budget, we were able to communicate the brand, its essence and remain consistent to its identity.
The colours remained true to the brand and graphics played a large part in effectively telling the brand’s story.