DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON’T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.
DO: A clearly defined entryway invites customers to walk further into the store. DON’T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.
DO: (After) Grouped tightly, things are easy to find and a pleasure to view. Don’t: (Before) Even when neatly placed, items belonging to a single story look cluttered when displayed in different units.
DO: An inviting and attractive entrance display catches the eye of the passer-by. DON’T: An empty unit up front fails to entice customers into the shop.
DO: Maple wine chocolates and maple wine- what a great way to suggest multiple buys!DON’T: Babies don’t smell that bad, do they?!
DO: Smile and welcome customers. DON’T: Showing your back with arms crossed is hardly welcoming to any potential customer.
DO: Merchandise grouped together by colour and theme attracts positive attention. DON’T: Just because a shop carries many different products does not mean they all have to be displayed at the same time and the same location. Choose a single story to tell.
Storefront signage that convey expected product mix makes for easy shopping. Store names that have little or no bearing to products sold are harder to market. In this case below, crystals and giftware.
DO: Tracklighting allows for highlighting of merchandise both on the wall or floor unit.DON’T: Potlights are good at providing general illumination but fail to highlight specific merchandise.
DO and DON’T: SHOP LAYOUT-AISLES DO: A clear aisle invites customers to interact with products and provides easy access to all merchandise. DON’T: Inventory boxes should be put away during business hours, providing customers with an unobstructed access to all merchandise.