DO: Nice, clean fluffy towels invite customers’ touch. DON’T: Towels with dustballs, anyone?! Ewwww.
DO: A great looking display statement on Jeans. DON’T: Really? This is the only way one can think of to display designer jeans?!
DO: Single branded kitchen accessories easily prompt multiple selling. DON’T: Yes, both are for hygiene but one is for oral and the other for your shoes!
DO: Enlighten customers with product information. Better yet, let them touch/try merchandise. This is a tipping point to encourage an emotional attachment with the product. DON’T: Ignore customers as if they don’t exist. Hello? Anyone home?!
DO: Keep text consistent to display. DON’T: I see solids, I see checks, where’s the faded florals?
DO: Keep sign design consistent from storefront to back. DON’T: Mix poorly handwritten signs with printed ones. Keep them all professionally finished to ensure that perceived product values are not compromised.
DO: Light displays properly. Spot on the brand, flood on the body forms. DON’T: Ignore the main display. Direct eye to the bust form by adjusting light to focus on it.
DO: Leave customers at least 3′ of aisle space. DON’T: Can your customers even breathe in here?!
DO: This is a wonderful display. One that is not only fully merchandised but invites customers to buy in multiples- a top, a jacket and pants. DON’T: Don’t leave a selling opportunity unutilized at any moment. What a waste of prime real estate!
DO: Present a clear story, one theme at a time. This has greater impact than displaying multiple stories.DON’T: Too much of everything, customers see nothing!