Do and Don’t: Selling Signs-Location Determines Effectiveness

DO: When showcasing great prices to entice customers in, a listing of items within eye to waist level makes for an effective promotional sign. DON’T: Hanging a menu board sign with small text simply fails to catch customer interest. Besides, one needs binoculars to read the price listing.

Do and Don’t: Lighting

DO: Keeping some areas dark in a window display draws the eye to the bright spot–or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle. DON’T: Keeping the store dark is just bad for business.

Do and Don’t: Layout- Fixtures Placement

DO: Using a mid-height fixture by the entrance invites the eye to wander from low to high and into the rest of the shop. DON’T: A tall fixtures right by the entrance blocks the view to the rest of the shop.

Do and Don’t: Holiday Displays

DO: A relatively inexpensive holiday display that maintains product and brand values. DON’T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store’s brand and merchandise.

Do and Don’t: Adjacencies

DO: Mannequins showcasing the dress collection is fully supported by merchandise found adjacent to it, sharing the same colour story and similar styles. DON’T: A feature display such as the one shown on the mannequin sets an expectation that items similar to it can be found in adjacent units. However, in this case, the adjacent racks show casual T-shirts. Where … Read More

Do and Don’t: Window Selling Opportunity

DO: There were thousands of people downtown during the Pride Parade weekend. In keeping with this, the store showed their support while promoting their merchandise.DON’T: In contrast, this store missed a great selling opportunity!

Do and Don’t: Sale Signs

DO: These sale signs maintain perceived product values. DON’T: On the other hand, these signs greatly devalue the merchandise.