Do and Don’t: Holiday Displays

DO: A relatively inexpensive holiday display that maintains product and brand values. DON’T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store’s brand and merchandise.

Do and Don’t: Adjacencies

DO: Mannequins showcasing the dress collection is fully supported by merchandise found adjacent to it, sharing the same colour story and similar styles. DON’T: A feature display such as the one shown on the mannequin sets an expectation that items similar to it can be found in adjacent units. However, in this case, the adjacent racks show casual T-shirts. Where … Read More

Do and Don’t: Window Selling Opportunity

DO: There were thousands of people downtown during the Pride Parade weekend. In keeping with this, the store showed their support while promoting their merchandise.DON’T: In contrast, this store missed a great selling opportunity!

Do and Don’t: Sale Signs

DO: These sale signs maintain perceived product values. DON’T: On the other hand, these signs greatly devalue the merchandise.

Do and Don’t: Lighting Window Displays

DO: Good lighting attracts attention and highlights merchandise. DON’T: Who forgot to turn the lights on? Even then, do I really want to look at this window?!

Do and Don’t: Shop Layout Entryway

DO: A clear path all the way into the back of the store encourages customers to shop the entire selling space. DON’T: Avoid cutting off main aisles- this deters customers from fully penetrating the selling space. This is asking for customers to boomerang out.

Do and Don’t: Jeans Display

DO: A great looking display statement on Jeans. DON’T: Really? This is the only way one can think of to display designer jeans?!

Do and Don’t: Product Adjacencies

DO: Single branded kitchen accessories easily prompt multiple selling. DON’T: Yes, both are for hygiene but one is for oral and the other for your shoes!