A Note on Housekeeping

I was once asked what are some of the common things retailers overlook when presenting a nice display. Funny enough, my answer has nothing to do with the actual display strategy or technique used, rather it was a more obvious practice of placing garbage ‘ready’ to dispose of on the selling floor. Ditto with deliveries. Take a look at this … Read More

Tried and True

This idea has been around for a long time, however I thought to show you how a price point display such as this can help your sales. Not only can this display draw immediate attention, but by placing this somewhere deeper into the selling space can draw customers to an otherwise challenged area. Displays like this can show customers not … Read More

Intensive Spatial Intensity

WHOA! TOO INTENSE? What do you think of these displays? When I first saw the one on the topmost photo, I thought it was a pleasant display! In fact, it is an innovative way to display the maximum amount of SKUs in a minimal amount of space. While I am not too enamored of the bottom walking shorts display, it … Read More

Where Would You Locate These Sandals?

I realize that retail staff can get very busy during peak seasons. However this does not mean just placing products out on the floor without giving thought to where they should go. Case in point these two images- I am not sure about you, but the likelihood of anyone crouching down to take a good look at these sandals is … Read More

Ready for the Summer Selling Season

3 days of visual display & merchandising strategy implementationcompletes Nk’Mip Desert Cultural Centre’s Coyote giftshop’s transformation. Many thanks to the retail team and it was indeed such great pleasure to work with you all! #Nk’Mip #Coyotegiftshop @Nk’MipDesertCulturalCentre #OsoyoosIndianBand #Osoyoos

Can you Make this Window Display Better? Challenge #3

This window display troubleshooting has more to do with the props used than the display build-up. It is vital that all elements used in creating an effective display remain consistent not only with the value of merchandise being sold but also the brand’s identity.The displays were taken from a window of a prestige french shoe designer in Las Vegas. The … Read More

Let’s Play: Can you Make this Window Display Better?

With more retailers incorporating video monitors to showcase their brand or merchandise selection, it is just natural that they be placed inside the store or in window displays. In fact, adding movement to an otherwise static display can attract attention. How would I address this particular window display? View my planograms for a couple of options.

Can you improve this window display?

What makes a window display effective? 1. It has to attract attention 2. Get customers into the shop 3. Sell the merchandise being promoted How does this window display fare? Well…. 1. A beautiful woman in a bikini sure does attract attention. 2. If one is in the market for a bikini, yes, one would go into the shop. But … Read More

What is Your Pricing Strategy?

Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97? In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00, For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection … Read More

Could Ineffective Displays Be Partly Due to Poor Fixture Design?

Over my many years in retail, I realized that poor fixture design may result in ineffective displays that make it challenging for shop associates to work with. However, once stuck with this, what can we do? In this particular instance, these are some of the things we can do to make this display more appealing. 1. Keep the distance between … Read More