Check out my latest column for the May/June Seaside Retailer Magazine. A great idea with the least amount of investment that will help increase your sales! https://mydigitalpublication.com/publication/?m=62699&i=745561&p=14&ver=html5
A local store specializing in products locally made revamps for a Spring makeover Its certainly that time of the year when stores transition from Winter to a brighter Spring outlook and The Local Space in Morgan Crossing South Surrey, BC is no exception. New inventory are arriving daily and what a better way to show it off than creating stories … Read More
SEASIDE RETAILER JAN 2022 Being a retail merchandising consultant for many years, I have come to realize that success comes to retailers who innovate while at the same time, apply the tried-and-true techniques to the new ideas they present. “The Dictionary of Retailing and Merchandising” defines store atmospherics as “external factors from the environment that are designed to establish a … Read More
This holiday season keep the spotlight on your products. Here’s an example from a coffee shop project. Yep, that’s coffee beans in the small bags. Can you imagine that glorious coffee aroma? Simple yet effective way to support your merchandise while promoting the season.
After 10 long years, I was finally back in Campbell River last month and was able to stop by and say hello to my past client Ocean Pacific Marine. I met Vicky McNeil who was one of the associates I worked with at that time to transform their store. She whipped out THE BINDER (lol) as most of my clients … Read More
For a change, this week I would like to share with you an article I wrote for Seaside Retailer I thought you may find relevant. As many of you are souvenir shop or gift shop owners, here are examples of retail story telling that will resonate with your customers and hopefully drive sales. Here’s the link to the article or … Read More
Honestly, I am not a big fan of Jumble Displays though I understand that this display strategy plays a role in getting customers to shop. When the message is one of extremely popular priced items then it becomes appropriate to use this display method. Oftentimes, a store may wish to drive traffic through loss leaders that entice shoppers through its offer of … Read More