Last Monday I had the pleasure of delivering a couple of sessions during the Vancouver Gift Expo. I am delighted to see retailers who are thirsty for new learning and eager to implement methods that will maximize all their selling opportunities. Have you reviewed your selling space for the upcoming summer season? Here’s a list of things to go over: … Read More
Easy Thing To Do That Increases Sales
Check out my latest column for the May/June Seaside Retailer Magazine. A great idea with the least amount of investment that will help increase your sales! https://mydigitalpublication.com/publication/?m=62699&i=745561&p=14&ver=html5
3 of 3 windows created for Tsawwassen Mills
Tsawwassen Mills Spring Tea Party
2 of 3 Window Creations We thought of creating a twist on the traditional English Tea Party by placing champagne glasses alongside tea cups. Roses are a no brainer as this simply brings colour and signifies the vibrancy of Spring.
Spring Arrives at Tsawwassen Mills 1 of 3
With a limited budget but plenty of imagination, our team brought Spring to a few windows at Tsawwassen Mills. The butterfly window took us the longest to create as sticking the butterflies to the dresses were painstaking. However, we loved the end result.
A local store specializing in products locally made revamps for a Spring makeover Its certainly that time of the year when stores transition from Winter to a brighter Spring outlook and The Local Space in Morgan Crossing South Surrey, BC is no exception. New inventory are arriving daily and what a better way to show it off than creating stories … Read More
Innovate Using Proven Techniques
SEASIDE RETAILER JAN 2022 Being a retail merchandising consultant for many years, I have come to realize that success comes to retailers who innovate while at the same time, apply the tried-and-true techniques to the new ideas they present. “The Dictionary of Retailing and Merchandising” defines store atmospherics as “external factors from the environment that are designed to establish a … Read More
Keep the Spotlight on your Products
This holiday season keep the spotlight on your products. Here’s an example from a coffee shop project. Yep, that’s coffee beans in the small bags. Can you imagine that glorious coffee aroma? Simple yet effective way to support your merchandise while promoting the season.