D is for Direction of Traffic

SPRING TIME CHECKLIST FROM A to ZNow that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas … Read More

Retail IS Detail

KUDOS TO COMBINGI couldn’t resist but take a photo of this store as I walked by it. Right by its front window, is not an elaborate window display, but rather, just their usual product merchandising. However, what makes their usual merchandising eye-catching¬† is how ‘unusually’ beautiful it us! Not unusual for them perhaps, but for most of the clothing stores … Read More

C Stands for Category Adjacency Layout

SPRING TIME CHECKLIST FROM A to ZNow that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas … Read More

B is for Branding

SPRING TIME CHECKLIST FROM A to ZNow that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas … Read More

Springtime Checklist from A to Z

Now that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas to employ in your selling space. … Read More

Join me, April 14

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What Can Signage Do?

What can SIGNAGE do? The question should be more like what can signage NOT do. Signs are the most under-rated retail tool when done right. They virtually do the silent selling for you in a way that not only introduces a product, but also shows customers the benefits they may derive out of use of the product. An investment in … Read More

Mirroring as a Display Strategy

MIRRORING is a display strategy that aims to attract shoppers to specific products. This display done on an endcap at Lucky’s a liquor store in Nanaimo, BC was implemented by one of the participants in the seminar we did there. It is simple and easy to execute. Mirroring refers to the fact that if one ‘folds’ the display vertically in … Read More

WITH 2 SIMPLE GOALS JOHN HENRY MARINA GENERAL STORE MAXIMIZES SALES POTENTIAL

As the efforts to re-open goes underway, Allyson Nelson, the proprietor of John Henry Marina Resort in Garden Bay, Pender Harbour had her shop re-vamped a couple of weeks ago and readied it for the upcoming busy summer season. About 50% of the space is allocated for groceries, wine and liquor while the remaining 50% housed gift and souvenir items. I … Read More

The Power of Touch

In this new normal, the role of sales associates in encouraging shoppers to interact with the product is more important than ever