Easy Thing To Do That Increases Sales

Check out my latest column for the May/June Seaside Retailer Magazine. A great idea with the least amount of investment that will help increase your sales! https://mydigitalpublication.com/publication/?m=62699&i=745561&p=14&ver=html5

Tsawwassen Mills Spring Tea Party

2 of 3 Window Creations We thought of creating a twist on the traditional English Tea Party by placing champagne glasses alongside tea cups. Roses are a no brainer as this simply brings colour and signifies the vibrancy of Spring.

Spring Arrives at Tsawwassen Mills 1 of 3

With a limited budget but plenty of imagination, our team brought Spring to a few windows at Tsawwassen Mills. The butterfly window took us the longest to create as sticking the butterflies to the dresses were painstaking. However, we loved the end result.

Spring Revamp

A local store specializing in products locally made revamps for a Spring makeover Its certainly that time of the year when stores transition from Winter to a brighter Spring outlook and The Local Space in Morgan Crossing South Surrey, BC is no exception. New inventory are arriving daily and what a better way to show it off than creating stories … Read More

Innovate Using Proven Techniques

SEASIDE RETAILER JAN 2022 Being a retail merchandising consultant for many years, I have come to realize that success comes to retailers who innovate while at the same time, apply the tried-and-true techniques to the new ideas they present. “The Dictionary of Retailing and Merchandising” defines store atmospherics as “external factors from the environment that are designed to establish a … Read More

Keep the Spotlight on your Products

This holiday season keep the spotlight on your products. Here’s an example from a coffee shop project. Yep, that’s coffee beans in the small bags. Can you imagine that glorious coffee aroma? Simple yet effective way to support your merchandise while promoting the season.

THE Binder

After 10 long years, I was finally back in Campbell River last month and was able to stop by and say hello to my past client Ocean Pacific Marine. I met Vicky McNeil who was one of the associates I worked with at that time to transform their store. She whipped out THE BINDER (lol) as most of my clients … Read More

Summer’s Here! Creating Lifestyle Stories to Sell

For a change, this week I would like to share with you an article I wrote for Seaside Retailer I thought you may find relevant. As many of you are souvenir shop or gift shop owners, here are examples of retail story telling that will resonate with your customers and hopefully drive sales. Here’s the link to the article or … Read More

J is for JUMBLE DISPLAY

Honestly, I am not a big fan of Jumble Displays though I understand that this display strategy plays a role in getting customers to shop. When the message is one of extremely popular priced items then it becomes appropriate to use this display method. Oftentimes, a store may wish to drive traffic through loss leaders that entice shoppers through its offer of  … Read More