When I was called to the CBC gift shop, the challenge I was presented went more than the usual. Rather, I was asked to come up with a fixturing plan that not only will improve sales performance but also create a space that in a moment’s notice can be used as a studio. This meant everything needed to be easily moved or dismantled just like the fixtures in the BEFORE photo.
The challenge in the fixtures shown on the BEFORE photo– such as the grid panel, is that they do not display the products in their best light. They also do not support product values.
The AFTER photo shows how non-permanent type of fixtures can do the job not just as well but much better. This shop’s sales increased 123% over last year.